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Description
Business development is a difficult subject for many lawyers. While lawyers may acknowledge that marketing their services is something that must be done, many simply do not know where to start or which approaches are most effective.
In this 74-minute audio program, Yuri Mikulka leads a discussion among five senior in-house counsel and an executive coach, who specializes in helping lawyers acquire new clients. In-house counsel discuss the marketing approaches that they find helpful - and those to which they would not respond well.
Among the issues addressed:
The importance of marketing to diversify your client base
Obstacles lawyers face in developing an effective marketing plan
Avoiding common marketing pitfalls
Developing effective marketing approaches
How to stand out from the crowd
Qualities in-house counsel look for in lawyers
How to succeed in "beauty contests"
This program was co-sponsored by the Section of Litigation Business Torts Committee, the Corporate Counsel Committee, the Minority Trial Lawyer Committee, and the Woman Advocate Committee.
Download Components/System Requirements
This download includes the MP3 audio file and the course materials in PDF. Both files will be delivered together in a ZIP file. To play an audio download in MP3 format, your will need a media player such as iTunes, Windows Media Player, RealPlayer, or Quicktime. For instructions on loading MP3 files to a portable media device, please refer to your device's instruction manual.
Course materials require Adobe Reader®.
Accessing Your Download after Purchase
Immediately after checkout, the download file(s) will be available in Your Downloads (accessible in the left navigation area of the Web Store when logged in).
